Toyota of Bristol will be the presenting sponsor of the 2024 Classic at Tennessee High School. The announcement was made on August 27 by Tennessee High Athletic Director Blaine Brown at a press conference in Viking Hall.
“The Classic is one of the flagship events of the Tennessee High Athletic Department,” said Brown. “As a newcomer to Viking Nation, I have been overwhelmed by the passion surrounding this event and am excited we have a sponsor who matches the energy and enthusiasm of this 40-year tradition. Toyota of Bristol has always been invested in our community—now more than ever. What better way to show their commitment to the community than to invest in its young people, and we sincerely thank them.”
"We have been looking for just the right spot to invest in our community," said Bunky Gandy, general manager of Toyota of Bristol. "Having raised two college athletes, we see and understand the value athletics provides young people. We are excited to partner with Tennessee High for The Classic, and we intend to help support the athletic department, not just The Classic."
The 2024 Classic at Tennessee High School presented by Toyota of Bristol will be held on December 26-28 and December 30-31. This 40-year hoops tradition, which draws approximately 30,000 fans, is held each year during the week after Christmas. It is one of the most prestigious boys’ holiday basketball tournaments in the nation, featuring talented student-athletes from top basketball programs across the country. For more information and a list of teams for this year’s tournament, go to thsclassic.com/.